Progressing around town, the sound of clinking glass highlights the cheery beer drinking atmosphere at the second oldest family owned brewery in America, Schell's Brewery (Yuengling is the oldest). It was founded in 1860 by German immigrant August Schell. Operating now with its fifth consecutive generation, the brewery reflects the character of the town.
The Oktoberfest party was in full swing here with a massive tent housing picnic tables, servers in lederhosen, live music, and an abundance of beer and brats. The brewery tour itself is exceptional. The area you tour is the original grounds that are now a museum, employee workspaces, and used for showcasing only, as the actual beer is brewed in newer facilities nearby. It is an informative tour covering both the history of the company and the beer making process, and hosted by an entertaining, passionate guide. The sampling portion is no slouch. With numerous options to try and a full beer at the end, you definitely want to come thirsty. There is also root beer on hand for non drinkers and children.
The Oktoberfest party was in full swing here with a massive tent housing picnic tables, servers in lederhosen, live music, and an abundance of beer and brats. The brewery tour itself is exceptional. The area you tour is the original grounds that are now a museum, employee workspaces, and used for showcasing only, as the actual beer is brewed in newer facilities nearby. It is an informative tour covering both the history of the company and the beer making process, and hosted by an entertaining, passionate guide. The sampling portion is no slouch. With numerous options to try and a full beer at the end, you definitely want to come thirsty. There is also root beer on hand for non drinkers and children.
Downtown is the final site of Oktoberfest happenings. This is the best location to eat, with my favorite being the traditional German fare at Veigel's Kaiserhoff, another establishment with long family ties. Local bars have fresh Schell's on tap and some drinks with unique German twists, such as a Sauerkraut margarita that I found quite satisfying. Most people have cringed when I mention this, but it is much more like margarita flavored sauerkraut vs. a sauerkraut flavored margarita. One of those things that you have to say you tried!
Quoting the New Ulm website ( http://www.newulm.com/), as they describe the city better than I could. "Settled by German immigrants four years before Minnesota became a state, today this community 90 miles southwest of Minneapolis/St. Paul offers something for everyone, from one-of-a-kind shops and restaurants to important historical sites, inviting bed and breakfasts and a steady stream of live music and lively conversation. Most importantly, it’s still a place where friends old and new are greeted with a warm welcome."


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